Alcidion Group has announced the appointment of Lynette Ousby as general manager of sales and marketing in the UK to drive its next phase of growth and strategic development.
Ousby is a seasoned executive with 20 years experience in customer service and business transformation and operations in the healthcare IT and finance industries.
She most recently served as general manager at EMIS Health in the acute division.
In her new role, she will oversee Alcidion’s sales and marketing strategy in the UK region, with a strong focus on transforming customer engagement and experience, accelerating sales growth, and identifying new market opportunities for Alcidion as a leading health informatics provider.
Announcing the appointment, managing director, Kate Quirke, said: “Lynette is a senior leader who brings extensive experience and fresh insights in the healthcare sector, and we’re delighted to have someone of her calibre joining the executive team at Alcidion.
“2020 is set to be a big year for Alcidion in the UK market, as healthcare organisations transition to paperless operations to improve patient care, so it’s essential we have a dedicated team of general managers who can help support this growth and drive strong brand positioning.”
Donald Kennedy, general manager of Alcidion UK, added: “Lynette has a strong track record of delivering digital health initiatives and building high-performing sales and operational teams.
“She will be an integral part of the team in the UK and I look forward to working closely with her to expand and improve our existing service offerings to ensure we continue to deliver innovative technology solutions that address the evolving needs of healthcare.”
Ousby added: “I am excited to join the Alcidion business and take on a key leadership role to help drive strategic growth.
“The opportunity in the UK healthcare market for a highly-capable and trusted company like Alcidion is to support healthcare organisations on their digital journeys and ensure they keep the patient at the heart of everything they do.”