Philips Healthcare has appointed USP Creative to deliver graphics at a Dublin hospital.
The award-winning design agency is producing environmental graphics for the radiology department of Our Lady’s Children’s Hospital in Crumlin.
The graphics, designed by USP, form the basis of distraction therapy for children while the scanner is being used and creates a dynamic and positive environment for them, reducing the use of sedatives and the need for overnight hospital stays.
The graphics feature an underwater theme with various sea creatures, shipwrecks and hidden treasures to distract the children whle they are receiving treatment. A vinyl wrap with an underwater design will be applied to the MRI scanner, and the room and entrance walkway will be decorated using the same theme to give an immersive experience.
This is the second project of its kind which USP Creative has undertaken with Philips Healthcare after producing graphics for a similar MRI scanner at Alder Hey Children’s Hospital in Liverpool.
Alex Rose, managing director of USP Creative, said: “We are delighted to partner with Philips Healthcare in addressing the patient experience and mitigating the need for unnecessary administration of drugs and overnight stays.
“It’s no secret that hospital patients are influenced by their surroundings, which can often be visually stark and intimidating places. Altering the surroundings has a direct influence on a patient’s mood, which consequently reduces their stress, allowing medical staff to get accurate results in one session. We have undertaken a number of similar projects with fantastic results, and USP’s expertise in this continues to grow.”
Larry Keaveney, director at Philips Healthcare Ireland, added: “A hospital visit can be a very unsettling experience for a child. It’s important they feel comfortable and settled during their treatment, particularly when using the MRI scanner. The graphics and illustrations help to turn the equipment into something friendly and non-threatening, making the children’s experience more pleasant.”
