Brandon Medical streamlines processes with digital transformation

Published: 14-Apr-2021

Brandon Medical has joined the SpecifiedBy platform — one of the UK building product research platforms for Architects and specifiers. The team discusses how SpecifiedBy fits with their specification-led marketing strategy

Brandon Medical is a UK manufacturer and designer of world-leading technology solutions for operating theatres, critical care areas and primary care institutions.

For over 70 years, Brandon Medical has provided healthcare professionals with reliable, high-quality and affordable medical equipment packages for operating theatres and critical care.

As one of the leading manufacturers of high-tech medical lighting, their equipment can be found in surgeries, clinics and hospitals throughout the world, in over 70 countries.

The longevity and success of the business are a result of Brandon Medical's committment to continually invest in the development of its products, to meet the ever-changing needs of the healthcare industry and the patients it serves.

This equally applies to their customer experience improvement on how to better serve those who need to specify their products. Digital transformation of the specification process is one of the ways Brandon Medical is committed to continuing to offer its support for modernising the delivery of successful projects.

Christina Hooley, Global Marketing Manager at Brandon Medical said: “Brandon Medical is committed to and working towards the digital transformation of the product research and specification process to streamline the operation and support the clinical team needs and improve patient outcomes in the future.

We want to make life easier for specifiers.”

This aim of providing the best possible solutions and experience for specifiers led the Brandon Medical team to SpecifiedBy, where they found a similar focus on streamlining the process and reducing the time it takes for specifiers to find the best and most suitable products and solutions for their projects.

Christina added: “SpecifiedBy provides us with a direct channel we can use to work with specifiers and allow them to save time, whilst allowing us to address a wider audience, and support the improvement of healthcare provision.”

Ultimately, the aim for Brandon Medical is to reach more specifiers they can help with their products and solutions, and bring their expertise to more projects in the UK. “Our goal is to get specified more often in the UK - which means we need more opportunities to speak with relevant architects and specifiers.

We have a team who are dedicated to helping with specifications within the healthcare sector, so the named leads from SpecifiedBy will help them to support more specifiers who need our products.”

You can find the Brandon Medical products on SpecifiedBy here.

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